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CREATING | REFINING | MARKETING

YOUR BRAND

SHOULD BE FUN

 

 

BECOME UNDIVIDED

One of the biggest challenges is getting everyone on the same page—partners, architects, interior DESIGNERS, graphic designers, employees, etc.

After helping create and refine 100+ brands, we've seen too many frustrated owners trying to manage everyone's divided plans. It pulls them away from what they want/need to focus on.

So, we created a process to become undivided. 

 

THE

Iceberg Build™

PROCESS

1.

GATHER INPUT 

through simple exercises.

2.

FILTER DATA

based on our algorithm.

3.

CREATE A GUIDE

for Visuals, Strategy + Culture.


"SecretPenguin’s process is an essential part of aligning the architectural interior design with the restaurant owner’s vision and core values."

KATRINA STOFFEL, IIDA

Interior Designer
Alley Poyner Macchietto Architecture


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TRUSTED

BY THE BEST


“Without a doubt SecretPenguin has contributed immensely to the success and growth of Flagship Restaurant Group since the inception of our relationship.

They are not just a design firm but offer guidance in many areas of our operations. They are a group of individuals who love what they do and will go above and beyond at their own expense because of their passion for their work and their customers! 

They are the nicest, most devoted group of individuals I have ever worked with. The passion they have for their customers is truly amazing."

ANTHONY HITCHCOCK

OWNER / DIRECTOR OF OPERATIONS
FLAGSHIP RESTAURANT GROUP


“We were thoroughly impressed with SecretPenguin’s keen sense of detail, clever approach and prompt deliverance on a variety of projects.

SecretPenguin truly rocks! Thank you for making good things happen!”

WILLY THEISEN

Founder
GODFATHER’S PIZZA | PITCH COAL-FIRE PIZZERIA


"As a restaurateur, our business is 100% about how our customers feel.  How they feel when they come into our space, how they feel when they eat and most importantly how they feel when they remember you. 

SecretPenguin has been exceptionally successful at taking our intended "feel", and being able to integrate that into the core of our restaurants. 

They are fun to work with and a great team—but most importantly they produce results, tangible results through the intangible. 

How you can make someone feel at home, comfortable, or hungry with branding is a mystery to me, but not to Dave and his team. This is where SecretPenguin is able to add value to our business and why we are repeat customers."

CHARLIE YIN

PARTNER
88 MANAGEMENT GROUP


 
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